AdRight your email address in chat blog http://adright.blogspot.com/ !
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AdRight is brainchild of Antonio Tomarchio, William Nespoli, Walter Ferrara, Filippo Privitera and Matthew Larocca.AdRight allows to target very accurately ads the content of Web pages are displayed, increasing returns for advertisers and publishers for their host .
AdRight has four distinct mechanisms of targeting:
Content Targeting: ads appear on Web pages whose content is inherent to the advertiser , so you can maximize the return from the campaign. The targeting is highly effective and based on a novel algorithm that also exploits the collective knowledge of Wikipedia to understand the concepts covered in a given Web page of the circuit
User Targeting: monitor which ads a user clicks data in a completely anonymous. No user information is collected in part the click and there is no way to bind it to its identity. AdRight is therefore able to propose that a given user ads similar to those on which they have clicked in the recent past. So for example if a user is searching for an apartment and click on real estate ads, AdRight will be able to submit other real estate ads in a very targeted
Collaborative Targeting: we can extrapolate the correlations between annunci in base a come gli utenti cliccano su di essi. Quando un dato utente si collega ad uno dei siti del circuito AdRight preleviamo gli annunci più correlati agli ultimi da lui cliccati, realizzando quindi un targeting estremamente mirato.
Geotargeting : l'inserzionista può decidere di far visualizzare i propri annunci solo ad utenti che vivono in una data città di interesse.
Ma perché aderire ad AdRight? Oltre al targeting offrono tante altre buone ragioni:
Total transparency: Unlike other popular platforms for online advertising, advertisers determine the exact cost per click / impression that they want to pay and publishers agree with AdRight an exact percentage of the share will be paid to them, in a completely transparent. The more you pay more
priorities: the advertisers will have priority in the selection of ads based on what they pay and not according to the clicks received from their ads, as happens in other popular advertising platforms that support advertising in this way misleading
Transparency in reports : AdRight gives publishers detailed reports on what they have earned for each ad space on the page unlike other platforms that display an aggregate whole page. This allows publishers to maximize their revenues by configuring the space to give more visibility to the most profitable
Payments reliable and competitive : AdRight guarantees its publishers certain revenues. For summer 2008 will Eruo 6 cents per click.
Instant payments : AdRight pays its publishers from a turnover of just € 20
anti-fraud mechanisms: AdRight blocks suspicious IP promptly
Try it costs nothing to enter scripts in no way implies AdRight to replace other advertising platforms.
"You can put them in parallel and the convenience of AdRight
Marketplace Affiliate: he offered to publishers with high traffic or advertising agencies no cost to create a development affiliate marketplace. You will have the chance 'to manage your ad network platform AdRight but with your brand. "
gional the Republic of September 25, 2008 headline like this: SCIENCE & TECHNOLOGY
It's called AdRight platform Made in Italy of advertising onlineUsa the "behavioral targeting to deliver ads tailored Navigator Advertising that knows the Italian utenteUna startup challenge Google.
here is the link to read the article: http://www.repubblica.it/2007/11/sezioni/scienza_e_tecnologia/pubblicita-online/adright-italia/adright-italia.html
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